Vilassar de Mar, a sun-kissed gateway to the Maresme coast
Vilassar de Mar is a seaside town tucked along the Costa Maresme, just a short train ride from the buzz of Barcelona. Picture a Mediterranean playground where golden beaches meet a lively promenade, and where mornings begin with espresso sipped on a terrace while the Atlantic breeze carries in the scent of salt and pine. Located in Catalunya, Spain, this stretch of the Catalan coast combines a relaxed, family-friendly vibe with a hint of chic beach town energy. In Vilassar de Mar, you’ll find a perfect balance between easy, affordable vacation rentals and boutique stays that feel like a home away from home—whether you’re planning a weekend escape with friends or a longer holiday exploring Barcelona’s cultural riches from a calmer base.
The town is part of the Maresme (comarca) and sits between the larger hubs of Mataró and Premià de Mar. It’s known for its welcoming shoreline, calm waters that suit swimming and stand-up paddleboarding, and a cozy town center where local cafés and seafood restaurants line the streets. If your travel goals include sun, sea, and sunset conversations with friends, Vilassar de Mar checks every box. And because it’s so well connected to Barcelona, it’s easy to weave in city experiences, day trips to the vineyards of Alella, or a coastal bike ride along the promenade.
For vacation rentals, holiday rentals, Bed and Breakfast stays, and other accommodation options in Vilassar de Mar and nearby towns, searchandstay.com is a practical starting point. The site curates a range of options—from intimate Bed and Breakfasts to modern vacation rentals—so you can quickly find a stay that matches your travel style and budget. Explore Vilassar de Mar and the surrounding Costa Maresme communities to tailor your perfect Catalan coastal escape.
Where to stay: vacation rentals, B&Bs, and accommodation options in Vilassar de Mar
Vilassar de Mar offers a spectrum of places to lay your head after sun-soaked days along the Maresme coast. Whether you want a bright apartment with sea views, a charming bed and breakfast tucked into a quiet corner of the old town, or a modern villa within easy reach of the beach, you’ll find options that blend convenience with Catalan charm.
In this region of Catalunya, you’ll often see the following accommodation styles reflected in Vilassar de Mar:
- Vacation rentals and holiday rentals that give you the space to live like a local: full kitchens, multiple bedrooms, and balconies with ocean glimpses or shaded patios for lazy afternoons.
- Bed and Breakfast (B&B) properties where hosts often share insider tips about local markets, historic routes, and the best sunset beaches nearby.
- Apartments and small villas ideal for groups of friends who want privacy but easy access to the promenade and cafés.
- Boutique hotels and accommodation with a creative or coastal vibe for guests seeking a touch of style with amenities like pools, outdoor dining, or spa services.
When choosing a place to stay in Vilassar de Mar, consider what matters most for your holiday style: is proximity to the beach a priority? Do you want a kitchen and space to spread out for a longer stay? Is a balcony for sunset cocktails a must? Using searchandstay.com helps pinpoint options that align with these preferences, plus it highlights nearby towns such as Mataró, Premià de Mar, and Vilassar de Dalt, expanding your choice of scenic coastal settings.
The best time to book is during late spring through early autumn, when the coast hums with beach clubs, sea breeze, and outdoor dining. Off-season visits can be wonderfully quiet, with lower rates and opportunities to explore cultural sites, hillside villages, and local markets at a slower pace. Whether you’re after a bright, airy apartment by the water or a cozy B&B in a historic street, Vilassar de Mar presents a flexible range of accommodations designed to suit vacation rentals, holiday rentals, and B&B styles across a spectrum of budgets.
What to do and where to go: destinations, activities, and local experiences
Vilassar de Mar is all about sunlit days and easy evenings. Start with the coast: the Platja de Vilassar de Mar offers a long sandy stretch where families and friends can swim, beach volley, or simply stretch out under a parasol as the horizon glows with late-afternoon light. The Passeig Marítim runs along the shore, perfect for a leisurely stroll, a bike ride, or a playful jog with friends. It’s a prime spot for photos, casual people-watching, and tasting the sea breeze with a gelato in hand.
If you’re keen on watersports, you’ll find opportunities for paddleboarding, kayaking, and sailing along the Maresme coast. Local rental shops near the beach area typically offer beginners’ lessons and gear rental for all levels. For a relaxed day, consider a seaside picnic on the grass by the promenade, followed by a casual lunch at a fish tavern where grilled sardines, calçots in season (when available regionally), or a classic paella can anchor your day with authentic Catalunya flavors.
Beyond the shoreline, Vilassar de Mar’s town center invites wandering: narrow lanes, traditional stone houses, and small plazas where you can linger over a coffee or a glass of vermut. The old town charm pairs with modern cafés and boutique shops, creating a lively but approachable atmosphere for visitors who want a sense of place without the bustle of a big city.
For daytime adventures, the neighboring towns are easy to reach by train, bus, or a short drive. Mataró, the largest nearby city, offers museums, a broader shopping scene, and a more urban waterfront experience. Premià de Mar provides a similar coast-hugging feel with its own promenade and fishing port. A day trip inland can reveal the green hills of Catalunya and vantage points where you can see the coastline from a hillside perspective.
Culture lovers will appreciate the Catalan heritage present in the region. Local restaurants celebrate seafood, vegetables, and seasonal produce with a Catalan twist—think suquet de peix (a fish stew), esqueixada (salt-cured cod salad), and roasted vegetables with olive oil and herbs. You’ll also encounter traditional markets where fresh fish, fruit, and regional products are showcased, giving visitors a true taste of Catalunya.
Local experiences: seasonal events, markets, and day trips
The Costa Maresme is known for its lively spring and summer mood. Seasonal markets in Vilassar de Mar and nearby towns offer a colorful blend of fresh produce, local treats, and crafts. Special events and concerts along the promenade often pair with beachside dining and sunset playlists, creating ideal evenings for groups of friends who want to combine relaxation with social activity.
If you’re up for exploring beyond the immediate coast, a short rail ride can take you into Barcelona for a full day of iconic sights—Gothic Quarter, tapas crawl, and the modernist architecture that makes Barcelona a global magnet for culture and design. From Vilassar de Mar, day trips to Montserrat for a spiritual and scenic excursion, to the wine country around Alella where small-batch cava and white wines are produced, provide a range of experiences that showcase Catalunya’s diverse landscapes.
For families or groups wanting a blend of beach and nature, consider a hike along coastal trails that weave through seaside villages and offer panoramas of the Mediterranean. The Maresme coast is particularly known for its gentle green hills and fertile valleys, which produce a reputation for fresh seafood and local produce—perfect for food lovers who also crave outdoor time.
Practical planning tips for Vilassar de Mar vacations
Getting there is straightforward for travelers coming from Barcelona or other parts of Spain. Vilassar de Mar is well connected by rail and road, with a short journey from Barcelona’s central districts to the coast. The town is compact enough to explore on foot or by bike, which makes a stay in a vacation rental or B&B particularly convenient for guests who want a flexible schedule and the option to hop between the beach, local cafes, and day trips.
When choosing where to stay, think about proximity to the beach and ease of access to public transport. If you’re traveling with friends and planning a longer break, a larger vacation rental or a stylish apartment near the promenade can offer common spaces for socializing while preserving privacy in bedrooms. If you’re seeking a more intimate, locally run experience, a well-reviewed bed and breakfast in the old town can offer a cozy base with personalized tips from hosts.
Practical tips to maximize your time:
- Book accommodations with a kitchen or kitchenette if you want to prepare meals after a beach day or plan a sunset picnic by the sea.
- Check for properties with outdoor spaces—balconies or terraces are perfect for enjoying warm evenings.
- Use a rental with a reliable Wi-Fi connection if you’re coordinating plans with friends during the trip or streaming a sunset playlist on the terrace.
- Choose a location within easy reach of the Promenade and beach access to minimize daily commutes during busy summer days.
- Plan at least one day trip to Barcelona to experience world-class museums, architecture, and dining, while reserving other days for slower coastal leisure in Vilassar de Mar and surrounding towns.
For a curated selection of accommodations that fit a range of budgets and preferences, consider checking searchandstay.com. This platform highlights vacation rentals, holiday rentals, Bed and Breakfast properties, and other accommodation options in Vilassar de Mar and the nearby coast, helping you assemble a travel plan that suits your style and timetable.
Why Vilassar de Mar is a perfect home base for a Catalunya coast escape
The appeal of Vilassar de Mar lies in its balance: a restful seaside setting with just enough urban access to satisfy culture vultures and food lovers. It’s a place where you can schedule a sun-drenched morning on the beach, a mid-afternoon stroll through a charming town center, and an evening of friends gathering for shared plates and laughter by the water. The area’s accessibility from Barcelona makes it easy to weave in a city day without sacrificing the pace and mood of a coastal holiday.
In Catalunya, the coast is not just scenery—it’s a living, local culture that invites you to slow down, connect with friends, and savor distinctive regional flavors. Vilassar de Mar embodies that spirit with its coastline, markets, and hospitality. Whether you’re planning a weekend recharge, a scenic coastal trip with a group, or a longer stay to explore the Costa Maresme and beyond, this town offers a welcoming, vibrant backdrop for a memorable Catalunya vacation.
When it comes to finding the right place to stay, remember to browse options on searchandstay.com for a curated mix of vacation rentals, holiday rentals, Bed and Breakfast experiences, and other accommodation types in Vilassar de Mar and nearby destinations. The site helps you compare locations, read host or guest reviews, and identify properties that align with your travel goals—making it simpler to book your ideal home base for a Barcelona-and-beyond adventure.

