Surveys and studies suggest that the number of households with pets has been growing, while the number of households with children has been declining in some countries.
In the United States, for example, the number of households with pets has been steadily increasing and now stands at over 60%, while the number of households with children under 18 has remained relatively stable at around 25%.
These trends reflect the growing role of pets in many people's lives and the decision of some families to prioritise pet ownership over having children.
However, it's worth noting that many households have both children and pets, and the relationship between pets and children can be an important source of comfort, companionship, and personal growth for both.
For holiday rental owners it's important to remember that if you have a family-friendly holiday rental you are targeting 25% of the market but if you have a pet-friendly Holiday rental you will be able to accommodate approximately 60% of those who travel.