According to a recent survey, it is estimated that around 63% of households in Australia own at least one pet. This indicates that a large portion of the population in Australia are pet owners, and many may be interested in pet-friendly holidays available on Search and Stay.
Approximately 60% of households in developed countries own at least one pet. Pet ownership is highest in North America and Europe, where over 60% of households have a pet.

In developing countries, the percentage of pet owners is generally lower, but the trend is towards an increase in pet ownership as living standards and income levels rise.
It is estimated to be around 36% of people own dogs worldwide with dog ownership being the highest in North America and Europe, where over 50% of households have a dog. However, the percentage of dog owners varies greatly from country to country and region to region.
Surveys and studies suggest that a significant portion of pet owners consider their pets to be members of their family. This trend is especially prevalent among pet owners who live alone and among those who have a strong emotional attachment to their pets.

The trend of pet-friendly accommodation has increased in recent years as more and more people choose to travel with their pets.
It's difficult to determine the exact number of people who want pet-friendly holidays but some estimates suggest that up to 20-30% of travellers take their pets along on trips.
This has led to an increase in the number of hotels, vacation rentals, and other types of accommodations that cater to pet owners. Many of these pet-friendly accommodations offer amenities such as:
- designated pet-friendly rooms,
- on-site pet parks and
- even pet spas.
This trend reflects the growing recognition of pets as important members of many families, and a desire among pet owners to include their pets in their travel plans. Considering a significant portion of the population owns pets and many consider them to be a part of their family, there is a growing demand for pet-friendly accommodation, including pet-friendly holidays.

People want to travel with their furry family members, particularly pet dogs with them on their travels.
